AI visibility audit: where you stand and what to fix
A fixed-scope project. At the end you'll know how often AI engines name you, which sources they trust instead, and what to change first.
Get a quoteWhat's included
- Question list. We agree on 20 to 40 questions your customers ask, phrased the way they'd type or say them. We use your call notes, emails, reviews and Search Console data where you have them. No business names in the questions.
- Multi-engine runs. Each question goes to ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, more than once, from a clean signed-out session. Answers vary between runs, so one check isn't enough.
- Named and cited log. For every answer: who got named, in what order, which URLs were cited, and whether the facts about you were correct.
- Brand check. We ask each engine directly about your business ("What do you know about…", "What are their hours…") and flag anything wrong or out of date.
- Technical review. Crawler access, structured data, page structure, listings consistency and speed.
- Ranked fix list. Every finding with effort, likely impact, and who should do it: you, your web person or us.
- Walkthrough call. We go through it together and answer questions.
What you'll need to give us
- Your website and the area you serve
- Two to five competitors you lose work to
- Read access to Google Search Console and GA4, if you have them
- Thirty minutes for a kickoff call
What happens after
You can take the fix list and do it yourself; it's written so you can. Or we can do the fixes for you, as part of our Audit + Fixes or Ongoing packages.
Audit FAQ
Why run each question more than once?
AI answers aren't fixed. The same question can return different businesses on different days. One published test found fewer than half of ChatGPT's local recommendations were repeated when the same question was asked 4 to 9 days later. Repeated runs give you a rate you can track, instead of a snapshot.
Do you need access to my website?
Not for the audit. We only need read access to analytics and Search Console if you want those included. Making fixes later requires access, or we can hand the changes to your developer.
Which AI engines do you check?
ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude by default. We can add Microsoft Copilot or others if your customers use them.
Get a quote for your audit
Every quote is fixed and written. We reply within one business day.